Loading times

Loading times: The One Factor That Can Make or Break Your Site

Think back on a time you were trying to look at a website and it was taking forever to load. Do you remember how frustrating it was? You wanted to rip your hair out, didn’t you? 

Yeah, we’ve all had that reaction. Usually, when we hit a situation like that, we turn around and walk away, in a matter of speaking. 

A slow website is a killer for just about every one of your factors. It’s one of the most annoying things a website can do to its users. If there’s one thing you should never let go to the wayside, it’s this. That’s why today I’m going to show you why website speed is so important, and how you can speed up your site right now.

4 Reasons Why You Should have the fastest website possible

You may think your site loads pretty fast, but even a second can make all the difference. In fact, the second delay in your loading time can reduce your conversions by 7%. The fact of the matter is that speed affects your bottom line. Let’s look at four other ways a slow website can hurt your results:

  1. Bounce Rate – 25% of users will leave if the page doesn’t load within four seconds. 
  2. Google Ranking – Since 2010, Google has treated the website’s speed as a ranking factor. 
  3. Conversion Rates – Loading speed affects your conversion rates and your bottom line
  4. Web Hosting – If all else fails, your web host could be the culprit. 

Given these reasons, it’s time we looked at the ways you can speed up your site. You’ll be surprised at how easy it is to decrease your loading times, and the increased conversions will be a clear indicator that you’re on the right track! 

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